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Tone of voice refers to the way an organisation communicates. This can be in literal speech, but also in the way texts are written. With a consistent tone of voice, you become recognisable and cultivate an image for yourself. For example, do you choose to use formal or informal language? And do you use short or longer sentences? Above all, keep in mind that the tone of voice must fit the target audience. That is essential.

A touchpoint can be defined as any way a consumer can interact with a company, whether it's person-to-person, through a website, an app, or any other form of communication. As a Digital Product team, knowing and utilizing these touchpoints is highly valuable and ensures a better product.

Typography is the art and technique of arranging letters to make written language readable and visually appealing. Working with typography involves selecting typefaces (fonts), font size, line spacing, and more.