#KPI

KPI stands for Key Performance Indicator. KPIs are variables used to analyze the performance of an organisation, brand, or product. They are used to measure success in general or of a specific action or campaign.

Examples of KPIs include:

  • Number of new customers

  • Number of new website visitors

  • Revenue growth

A useful tool and good way to formulate a KPI is by using the SMART principle.

Relevant: #OKR's

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