SEO stands for Search Engine Optimization: optimizing for search engines.

Optimizing means improving the website in such a way that search engines can read it better and accurately assess its value. The goal is to improve the position in search results. SEO activities include writing headers and copy, adding alt text, and improving internal and external links.


Scrum is a more effective and flexible way of working, where you deliver finished products on a short term and constantly discuss the results achieved. Scrum enables a team to deliver deliverables more productively and quickly address any issues.

The philosophy behind Scrum is the continuous improvement of products. Put differently: achieving success incrementally, through small steps.

Relevant: #Agile

SEA stands for Search Engine Advertising: advertising on search engines.

Online marketers involved in SEA purchase advertising space above and below the organic search results. They pay a certain amount when a visitor clicks on an advertisement and actually visits a website. Payment is based on a per-click basis.


SEM stands for Search Engine Marketing and encompasses the entire search engine marketing spectrum; it is the overarching activity that includes both SEA and SEO.

#Serif / Sans-serif

There is a broad spectrum of categories, but the two general categories of typefaces are: serif and sans-serif.

Sans-serif typefaces are composed of simple lines, while serif typefaces use small decorative markings to adorn characters and make them more readable. For example, Helvetica is a sans-serif typeface and Times Roman is a serif typeface.

Relevant: #Typography
#Service Level Agreement (SLA)

A Service Level Agreement (SLA) is an agreement between the provider and the recipient of a service or product, used to document agreements regarding the execution, guaranteed level, and transparency of service delivery, as well as ensuring quality assurance and cost structure.


A (UX) sitemap is a hierarchical diagram of a website, showing how pages are prioritised, linked, and labeled. The sitemap provides a schematic representation of the website to the visitor.

#Sprint call

At a fixed moment in the Sprint, our project manager has a call with our clients. We refer to this as a 'Sprint call'. During this call, clients can indicate which tasks they would like to see addressed in the upcoming Sprints.

The project manager and client will go through the backlog during this call and, based on all the requirements, needs, and budget considerations, create a plan.

#Sprint Retro

At the end of each Sprint, the Super Interactive team comes together to review everything that has been created and delivered.

Experience has shown that throughout the project, numerous new issues and insights come to light. With this way of working, we have plenty of room to incorporate these changes with each Sprint, adjust goals, and quickly implement new ideas.

We reflect on what went well and all the great things that have been delivered, but there is also an opportunity to consider what could be done differently and better in the next Sprint. As a team, we continuously strive to become the best version of ourselves.


Sprints are short periods during which a predetermined number of tasks are undertaken. After each Sprint, a workable product is delivered. At Super Interactive, we work in Sprints of two weeks.

As described in Scrum: A good product is always developed in iterations. Each new version leads to a better understanding of the needs and behavior of your users. And with those insights, you make the next version even better.

The advantage of working in Sprints is that after each period, there is a delivery, followed by an evaluation, and the client can continuously influence the product and process. Through this constant opportunity to provide feedback and offer any adjustments, the highest possible result is achieved for both parties.


SSL stands for Secure Sockets Layer. SSL is a technique to secure the traffic between a web server and a visitor. With SSL, data exchanged via the HTTP protocol is encrypted during transmission. As a result, the data in the requests and responses is not readable to third parties if the traffic is intercepted, and it cannot be manipulated en route. SSL is used to protect user privacy and secure information systems, among other purposes.

#Style Guide

A Style Guide is essentially a set of rules for applying specific fonts, sizes, colors, and more. All of this is done to maintain a consistent style when conveying information to users. As a digital product team, the Style Guide is an essential part of our work.

#Support Budget

Not every issue or support request requires the same amount of time. That's why we offer a so-called Support Budget for smaller tasks, allowing you to pre-purchase a certain number of hours of support.

These hours are intended for addressing smaller support requests (<4 hours of work) within an ongoing Sprint, without the need for sending a separate invoice or utilising Sprint budget, for example.


SVG stands for Scalable Vector Graphics. It is a two-dimensional graphic file format based on XML. The SVG format was developed as an open standard format. The primary use of SVG files is for sharing graphic content on the internet, such as images and illustrations.

#Scope creep

Scope creep refers to the unplanned and gradual expansion of project scope, where additional tasks, features, or requirements are added without official approval. This phenomenon can lead to project delays, budget overruns, and can jeopardize the successful completion of a project.


Statamic is a CMS (Content Management System) build on the Laravel PHP Framework.

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