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A landing page is a webpage that is fully optimized as the first page of your website that the user lands on. On this page, a specific product or service is often presented to the user, after which they are encouraged to take a desired action. A good landing page has a clear call-to-action, or a CTA, for example, signing up for a newsletter, reading an article, or viewing a product.

Laravel is a popular PHP framework for web development, known for its elegant syntax and robust features that facilitate application development. It provides a wide range of tools and libraries for tasks such as routing, authentication, sessions, and caching, making it highly favoured for building everything from small to large-scale web applications.

A lead is a user who has shown interest in the products or services of an organisation but may not yet be able or allowed to make purchases. These are potential customers with whom a company has not yet done business, but it can be reasonably assumed that they may be interested in doing so in the future.

Lead generation is the process of attracting and converting potential customers into someone who has shown interest in your organization's products or services. This typically means collecting information such as contact details through online forms, so that the prospects can be approached by your sales team.

In the field of search engine optimisation (SEO), link building is essential. Through internal links (navigation within one website) and external links (navigation from website to website), the value of the website and thus its ranking in search results can be greatly improved.