The term 'onboarding' refers to a system to actively guide users in discovering (new) value in the product. The ultimate goal is to achieve the "aha" moment, the exact moment when the user understands the value of the product. It is essentially the process by which new users become acquainted with the product or service.


With an opt-in, someone explicitly gives permission to receive emails from a specific mailing list. These emails are therefore desired, unlike spam.

  1. In a single opt-in, the signup process consists of only one step, often just entering an email address.

  2. In a double opt-in, this permission is confirmed twice. This is often done through a confirmation email containing an activation link.


Unlike the opt-in system, in an opt-out system, someone is automatically subscribed to emails, and they only have the opportunity to unsubscribe after receiving an email.

This form of emails is often perceived as unwanted or spam since the recipient has not given prior consent.


OKR stands for Objectives & Key Results. With OKR's, you can link objectives to measurable results. It is a method for tracking progress, creating alignments, and fostering engagement around measurable goals. Super Interactive uses OKR's as the foundation for a results-oriented way of working and the customisation that results from it.

Relevant: #KPI

The term open-source software refers to computer programs whose source code is publicly accessible, allowing anyone to freely view, modify, and share the software. Software development according to the open-source model focuses on extensive collaboration and innovation, enabling developers worldwide to contribute to improving and expanding the functionalities of the software.

Open-source software is based on principles of transparency, communal effort, and collaboration. This methodology not only promotes a more open and democratic development process but also drives technological advancement forward by utilizing the collective expertise and creativity of the community.

The counterpart to open-source is proprietary software.

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